Road Cycling with 700
700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport furnish their passion with all the advice and equipment they may need. At 700 we believe that whether you are in it to win or simply to enjoy the sport, everything starts with fit and to this end offer bike fitting services to help you optimise your position on the bike, to minimise the risk of injury and to get the best performance and comfort from your riding.
At 700 we are looking to present the products we stock in their best light; each run of items is given its own space and is never pushed into a corner. Online each product where appropriate, is given it’s own in-depth description written by us and photographed in order to best display it’s characteristics and to give you a feeling of what the product would be like if you were to actually touch it. We try very hard to pick our brands and products carefully in order to keep our range of products limited to those which firstly fulfill their purpose superbly and secondly offer what we feel is the best choice at each price point. Everything you find on our shelves will have been endorsed by one or another of us and it would not have made it there if we were unable to see its value.
We prefer to keep our ranges concise and are focused on value - not price. Where there is great depth of product in a brand's range, we will cherry pick in order to offer our customers what we feel are the very best models within that range. Of course, we have access to the complete ranges of the brands we stock, so if you do not see what you want in-store or listed on-line - let us know and we can happily help.
We are a tech-led team. While we understand the desire for form, for us it is the tech that takes precendence. You may not be familiar with some of our brands but you can be assured that they are represented based on merit.
While there is 'safety' in the norm, it is often the mavericks, the lone wolves, the individuals - that enjoy the freedoms of divergence and the benefits of the latest tech!
We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road. Between us we ride countless miles every week, some of us as endurance or pleasure riders and others of us who enjoy racing and pushing our physical limits. We all expect our kit to echo our needs and style. Invariably you will be able to find a kindred spirit at 700; somebody who rides in a similar fashion and finds an analogous value in their cycling. Whether looking for your first road bike or seeking some serious hardware to maximise your competitive edge we want you to feel as if you have been given the best advice throughout your purchase and that you have ended up with a bike that suits your specific requirements.
Recent seasons have seen a growing desire for individuality and custom products and we understand that dream bikes should be as individual as you; from geometry to finish. To this end we are continually broadening our range to include more niche brands like ENVE, Moots, Officine Mattio and SWI in order to bring you customisable options when it comes to your hardware. Look out for our own BŌKEN Titanium frames too...
Dave ButcherOwner