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An icon refreshed, the PRIMO is the original 3T all-round bike. Originally the Exploro, it established a new category in cycling: the aerodynamically optimised all-road bike. Highly versatile and fast everywhere, it is the original quivver killer. As relevant now as ever.
An icon refreshed, the PRIMO is the original 3T all-round bike. Originally the Exploro, it established a new category in cycling: the aerodynamically optimised all-road bike. Highly versatile and fast everywhere, it is the original quivver killer. As relevant now as ever.
3T

3T PRIMO WPNT Frame Kit : OCRA Yellow

£2,544.00
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If you are not completely satisfied with your purchase, simply return the item or items to us in their original condition* within 30 days of receipt. You must notify us in writing within 14 working days of placing your order, by post or email of your intention to do this.

RETURN ADDRESS:

Returns Department
7hundred Ltd
68 Peascod Street
Windsor
SL4 1DE

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All returns must be accompanied by a completed returns form and a copy of the original invoice.



You can submit a returns form here:

Returns Form

3T PRIMO WPNT Frame Kit : OCRA Yellow

Season:2025

Brand:3T

Code:9444DA--

While the rest of the 3T gravel bike stable have dedicated gravel geometry and are more geared to specific applications, the Primo remains the true all-rounder. Based on a road geometry while allowing for excellent wheel and tyre versatility, you can ride your faster days with 700c then swap to 650b when adventure calls.

The Primo is your perfect all-round bike. The 3T PRIMO originally existed as 3T’s first foray into the frame market and was known as the Exploro. It was the world's first-ever all-roads aero frame built for speed and comfort on roads and trails beyond the reach of regular road bikes. Never have I witnessed so much excitement from those withinthe industry when talking about a specific product than I have with the Exploro.
Since its inception, and after incredible reception, the Exploro platform has evolved from the all-round, hyper-versatile platform into more specific niches. Yet despite this, the PRIMO as it is now known, in its refined form, remains an incredibly relevant and versatile bike that can enhance and expand your riding with a single frameset.

The PRIMO has clearance for big tyres to conquer any surface coupled with aerodynamic shapes that work at real speeds, under real conditions on any type of surface. Designed to go anywhere - fast! The 3T PRIMO lead the charge when it came to innovative frame design. Built from the ground up to encompass all modern thinking around bike development, at the hands of Gerard Vroomen - a master of the art - the 3T PRIMO is so well considered that it will keep you in the hunt in a range of disciplines for plenty of time to come. Enjoy every minute, as you go fast everywhere!

The PRIMO is available as part of the core range and also as part of 3T’s WPNT program. WPNT (or We Paint) started with the iconic Primo WPNT lineup as pioneer of the hand-painted in-house paint program in Italy. The WPNT program ensures 3T can bring the best colours and the best designs to 3T bikes now, and moving forward into the future.

There are 2 base models equipped with aluminium wheels and either Shimano 1x12 GRX or SRAM’s APEX XPLR 1x12 mechanical groupsets, both are available in Anthracite. The WPNT complete bike features an upgraded APEX AXS XPLR wireless electronic groupset, with carbon wheels and a choice of hand painted finishes, executed in Italy. In addition, the PRIMO WPNT is also available as Frame Only.
All benefit from the core design principles and the fundamental technologies that are a hall mark of the Primo:

GravelPlus
The PRIMO is designed to fit road, cyclocross and gravel tyres following the GravelPlus standard. To make the fastest possible bike, you need to start with the tyres as this choice determines not only comfort & grip, but how you shape the frame to redirect the airflow.

To aerodynamically engineer the frame around the tyres, you need to know what their REAL measurements are. Not what’s on the label, but how they really fit. That’s REALFAST aerodynamics. But it’s not easy, as the tyre dimension depends on the rim you use, the pressure and of course how accurate the manufacturer’s claimed size is. 3T took hundreds of measurements to learn the real tyre widths (WAM) and rim radii (RAM) and use that to engineer the frame around accurate measurements. So while you can be fast on the road - when adventure calls, wide 650b wheels can be used to maximise the bike’s capabilities and comfort. The use of 650b wheels and wide tyres, ensures that all set ups have virtually the same overall wheel diameter and therefore the same predictable handling. More detail on WAM and RAM can be found here: Real Tyre Size

Sqaero
Square shapes are very efficient for high strength and stiffness. Airfoil shapes are effective in reducing wind resistance. Sqaero combines the best of both worlds with a truncated airfoil shape that tricks the airflow into behaving as if it is a full shape while staying close to square in its overall dimensions. You may have read this countless times on bike descriptions - and that’s because Sqaero was the first - pioneering and shaping the industry. The key to the Primo’s speed is the aero downtube that is wide enough to catch the airflow coming off the big front tyre (a skinny downtube wouldn’t even touch the airflow). But at 50mm wide, a full airfoil with a normal ratio would have to be 150-200mm deep, causing too much surface drag. So 3T square off the tail, keeping most of the aero performance with a 50x75mm cross section that is also close to perfect for strength and stiffness; the Sqaero shape. The wide downtube also effectively shields the water bottles. Sqaero is also used on the fork legs, headtube, seat-tube, seatstays and seatpost.

Realfast
Realfast aero design saves you energy. To make sure of that 3T wind tunnel test at a realistic 20mph not the usual 30mph. They even test frames covered in 3d-printed mud. The difference? Primo is faster when muddy & fitted with 40mm knobbly tyres, than an equivalent round-tubed, clean road bike with 28mm slicks.

Why is aerodynamics important for all-road rides? (tarmac, gravel, fire roads, single track).
You may go slow off-road, but on the connecting road sections you need road riding speed. If you’re slow because of gradients, aero doesn’t matter much. But if it's due to head- or crosswinds, you're slow relative to the ground but very fast relative to the air and that’s what determines the resistance you experience - that’s exactly why you’re slow. 3T didn’t want the PRIMO to be fast in theory, but in the real world - hence the testing at slower speeds and with mud attached! In addition they optimised the frame for water bottles as it’s tough to do long, epic rides without them.

Performance Geometry
The Primo offers a responsive ride on gravel thanks to its super compact performance gravel geometry. It combines a fast road-inspired rider position with short 415mm chainstays and agile steering geometry for phenomenal acceleration & grip on loose surfaces as well as tarmac.

Hang Loose Hanger
The rear derailleur hanger detaches from frame when rear wheel is removed. This makes it much easier to fix a flat out on the trail since you don't have to tangle with the chain! The thru axle makes reattaching a snap.

Clean Performance
Internal cables, hoses and seatpost clamp clean up look and function. Fliptop cable guides protect the Primo’s hoses and cables from dirt and fit mechanical or electronic shifting with single or double chainrings.

  • €3,046.62
    EUR
  • $4,383.51
    AUD
  • $3,940.86
    CAD
  • $4,819.42
    NZD
  • $2,747.91
    USD
  • CHF2,419.70
    CHF
  • kr32,987.13
    SEK
  • kr361,818.23
    ISK
  • kr22,730.01
    DKK
  • kr28,913.71
    NOK
  • ¥409,619.93
    JPY
  • Technical Information

    Primo Frameset:

    Frame
    Primo WPNT - handpainted in Italy

    Frame material
    Unidirectional pre-preg carbon, High-modulus/high-strength performance blend layup

    Fork
    3T Fango

    Headset

    Sealed cartridge 1.125” - 1.5”

    Thru-axle

    100x12 front - 142x12 rear (specific for hang loose hanger)

    Bottle cage

    3T nylon front load water bottle cage

    Seatpost

    3T Primo setpost for Ritchey clamp

    *Specifications are subject to change without notice

    Core Principles:

    SQUAERO FORK LEGS
    Sqaero fork airfoil, perfect to guide the airflow around the front wheel and boost fork stiffness.

    SQUAREO HEADTUBE, DOWNTUBE AND SEATTUBE
    Squaero frame shapes complete the aero fork blades.

    DROP CHAINSTAY ON DRIVE SIDE
    Dropping the drive-side chainstay improves tyre & crank clearance.

    TYRE CLEARANCE
    Fits up to 700 x 46mm WAM tyres and even 27.5”x51mm (2.0”), while keeping 4mm between any frame part and tyre.

    1X AND 2X COMPATIBILITY
    1x transmission for simplicity and efficiency - 2x groupset compatible

    SEATPOST EXPANDER
    Aero-optmized and user-friendly just like on theStrada.

    THREADED BB
    All the Primo complete bikes come with threaded BBs without any alloy rings in the carbon (avoiding added weight, complexity and debonding risk).

    RITCHEY RAIL CLAMP
    Available for round and oval rails.

    2 BOTTLE POSITION DOWNTUBE
    When using one bottle cage, go for the lowest downtube position for the best aero advantage

    Sizing Information
    Choosing the right bike size is crucial for a comfortable and enjoyable ride. Use the below chart and geometry data to pick the size which fits your body.
    Please remember this should only be used as a guide.
    For the best results, we recommend a professional bike fitting with our team.
    S157-170cm
    M168-180cm
    L178-191cm
    XL188+cm



    Primo Frame Geo
    GEOMETRIES
    SizeSMLXL
    Rider Height (cm)157-170168-180178-191188-201
    Rider Height* (inches)5'2"-5'7"5'6"-5'11"5'10"-6'3"6'2"-6'7"
    Max. BB to saddle rail** (mm)763790818845
    Stack517546575604
    Reach366378390402
    Headtube angle69.571.172.572.5
    Fork rake50505050
    Fork axle-crown395395395395
    Front center591598606627
    Rear center415415415415
    BB drop70707070
    Headtube length101125150180
    Toptube length529550571592
    Seattube length463490518545
    Seattube angle72.572.572.572.5
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