CADEX is a premium brand from the Giant stables. It is the pursuit of what many see as improbable, even impossible and is the collaboration of Giant and its long term partners. It is the discovery of a new material that produces faster wheels. Reinvention of the saddle for incomparable fit. Perfection of a tubeless tyre that convinces pros to forgo tubulars. It is deep research into the bike and rider in motion - the dynamic environment in which the products will be employed. CADEX is the pursuit and realisation of an entirely new level of performance in cycling components.
Their pursuit of the best-performing cycling components is built on an unrivaled mastery of materials and production, advanced research on cycling dynamics, and close partnerships with professional teams and athletes.
From developing all-new composite rim materials to creating compounds for superior tyre performance, CADEX find new ways to push the limits of performance. Whether it’s incrementally improving the aerodynamics of a wheel or discovering an entirely new way to craft a saddle, they build their own solutions rather than re-working existing approaches.
Before CADEX design, engineer or develop a new component, they go to great lengths to understand the dynamics of the rider and bike in motion. It’s not just about being lighter and stiffer, it’s about optimising the way moving parts perform and interact with a rider’s body.
To this end, Pro road racers and triathletes play a key role in bringing CADEX components to life. From pre-season training camps to major WorldTour races, CADEX listen to their demands and factor in their feedback. It starts with prototype parts branded #overachieve. After these parts are tested, fine-tuned and approved, they are ready for production.
The dedicated approach to perfecting specific products means that theirs is a concise range - testament to the developmental focus and quest for perfection when designing and engineering the pinnacle of cycling performance products.