UDOG : Unique Cycling Shoes

UDOG, or Underdog had its genesis in the inspirational stories, mindsets and achievments of underdogs in sports.

Founded in Venetto, Italy in 2021 by Alberto Fonte and Antonio Gerolimetto, UDOG was conceived to marry the impressive cycling culture and obsession with style typified by the region.

But UDOG is far more than hyperbole and a strap line.

The project unites a network of experts from the industry with the goal to create a unique cycling shoes company. Their range is concise and targets key price points with low weight shoes, that deliver key features otherwise rare or entirely absent in the industry.

UDOG is set on building shoes driven by innovative design, comfort and aesthetic with functional approaches that deliver unique selling points and that - critically - make cycling better.